• Managed up to $550K per month in ad spend across the lead generation engine, holding account ROAS between 2.8 and 3.2x.
• Cost per scheduled appointment down more than 50%, with lead quality noticeably up: rebuilt lead tracking, bad leads excluded at the source, continuous campaign optimisation.
• AUD 8.4M in lifetime spend through the AU and NZ account. I own it end to end, evenings and weekends included.
• Coaching 30 DTC founders inside the Mastermind.
• Own the AI-Powered Ad Creation and Facebook Ads 101 curriculum plus the weekly implementation Q&A.
• Member results: $16K launch month at 3.8 to 4.0x ROAS in six weeks, winning creative AI-generated; month-one profitability at ~$50 CPP against a $166 breakeven; $10K to $20K per month on an automated pipeline.
• Recovered a member from a two-month Meta ban to a sold-out first production run.

• Took a new consumer comparison platform live: go-to-market, conversion funnels, campaign build and lead-quality management.
• Over 1,000 consumer loan applications generated from paid acquisition.
• Cost per lead held from $8.57 on personal loans to $17.80 on debt consolidation while scaling across fourteen campaigns.
• Meta lead campaigns, HeyFlow funnels, CRM automation and server-side tracking.

• Owned the complete acquisition engine: positioning, offer, funnel, creative and paid scale.
• Supported the raise of $350K in seed funding.
• Generated US$333,000 in revenue through device sales.
• Portfolio venture of Ads and Ventures, built and operated in-house.

• Took the brand to number one in its regional market.
• 2.9x lead volume at 44% lower cost per acquisition.
• Compliance-safe creative: service-level promises only, no outcome or rate claims.

• Optimised for qualified enquiries rather than raw volume: 4.7x lead quality improvement.
• 41% lower cost per acquisition across the same channels.
• Luxury-tier positioning maintained throughout scaling.

• 3.1x user growth with customer acquisition cost down 58%.
• Channel strategy built for a Web3-native audience rather than retrofitted from DTC.
• Positioning and creative for a category most advertisers cannot run compliantly.

• Co-created the Digital Trust Movement with the Swiss Digital Initiative.
• Brand architecture and web build for the WEF's Digital Trust initiative.
• Multi-country paid campaigns around Davos and the global summit calendar, driving event registrations and sign-ups.

• Country-wide awareness and lead generation for Switzerland's leading tech ecosystem initiative.
• 300%+ sign-up increase on Swiss Digital Days.
• Landing pages, lead generation consulting and multi-stakeholder campaign delivery.

• Official event partner for Digital Festival Zürich, with DACH-wide coverage.
• Sold out flagship events through full-funnel campaigns.
• HackZurich, Europe's largest hackathon: elite talent acquisition across 50+ countries.

• Reached 650+ hotels and venues with a national trade campaign.
• 300%+ increase in sign-ups.
• Digital and offline event funnels delivering multiple sold-out events.

• Took over paid acquisition for a German athleisure brand and lifted total sales 48.5% in the first four months.
• November 2022 became the biggest month in the company's history at around EUR 125,000 in total sales.
• Held 5x+ ROAS while scaling, about AU$202,000 in that single month.
• Meta, Instagram, TikTok and Google Ads, plus automated Klaviyo email flows.
• Flew to Germany in September 2022 to work with the team on site and refine the strategy; content shot in Brisbane with a local crew.

• Took over Facebook and Google in full; annual revenue more than doubled inside twelve months.
• Multi-platform scaling across Meta, Instagram, Google and Microsoft.
• "Partnering with Adrian was a game-changer for our store." Tom Helweg, owner.

• Scaled the direct-to-consumer channel for an established Swiss natural cosmetics brand.
• Meta Ads revenue went CHF 23,492 in 2022, CHF 376,955 in 2023, CHF 642,588 in 2024.
• Full-funnel structure averaging 6.0x ROAS over the run, with bottom of funnel at 12.7x and the best single creative at 13x.
• Creative strategy and high-velocity testing across Meta and Google, plus expansion from Switzerland into the wider DACH market.

• €117K generated from one Black Friday campaign.
• Full-funnel seasonal planning: offer, creative, landing page and retention flows.
• Premium positioning held while scaling paid acquisition.

• Scaled student enrolments 4.4x while cutting cost per acquisition by 38%.
• Built national brand recognition for the consumer-facing ABIcrash brand.
• Seasonal demand curve managed around the German Abitur calendar.

• "He consistently achieved a return on ad spend of 10X or higher." Severin Becker, CEO, Strand und Wiesen GmbH.
• Scaled a 2,000-capacity Maastricht venue to sold-out events through paid ads and influencer marketing.
• Directed a 30-person promoter team on the ground, plus partnerships and sponsorships.

Further engagements